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Illustrating with Kyla (3 of 3): Publicity & Marketing, a Collaboration Bonus
Illustrators need authors and authors need illustrators, not just to make the pictures, but to promote the work. This is not something we...
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Oct 20, 20251 min read


Illustrating with Kyla (2 of 3): An Advent Journey
We loved working with Kyla Wiebe so much, and we knew that she had experience with cross-cultural illustration, so it seemed natural to...
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Oct 13, 20251 min read


Illustrating with Kyla (1 of 3): Picturing Merrigold
Finding Kyla was an answer to prayer for Marica Lee Laycock. She had this charming story about a prodigal child who went in search of her...
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Oct 6, 20251 min read


How I helped Kathleen Templeton publish an award-winning book
Kathleen Templeton was a first-time author with a story idea about grief to help children and those who love and work with them work through the loss of a parent. Her fictional chapter book is deeply personal, rooted in her own experience of losing her mother suddenly when Kathleen was nine. Kathleen came to Siretona with a sense of urgency to get the book out into the world. We slowed her down and helped her make a strong launch plan. We edited her book to excellence. We en
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Aug 27, 20252 min read


How we knew Rebekah was the one
When Kathleen McMillan and I started looking for an illustrator for BlueBeary and the Open Eyes book series , this is the first picture...
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Jul 27, 20252 min read


🍀What's your lucky number?
🏆 Nicola won $500 in a writing contest. She wanted to use it towards a small print run for the second book in her scifi-fantasy series:...
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Jul 7, 20252 min read


7 Ways to Conquer Book Marketing Anxiety
Marketing your book can feel like walking onto a stage for the first time. The thrill of sharing your creation often mingles with...
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Jun 20, 20253 min read


Why Quality Beats Quantity for Authors on Social Media
For many modern indie authors, social media is a key part of their marketing strategy. Posting on websites like Instagram, Facebook,...
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May 23, 20253 min read


Why Human Connection Improves Your Book
Having a great writing team can help you feel like a winner. Human connection makes all the difference, especially when you’re looking...
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May 6, 20254 min read


What do we owe our readers?
Discovering what we owe our readers can be as freeing as watching a plant grow or as tricky as crunching numbers. In the publishing...
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Apr 25, 20252 min read


Your Book isn't an Easter Egg, and That's a Good Thing
When you go into a bookstore, it can feel like going on an Easter Egg hunt. You're surrounded by small, colourful objects that surprise...
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Apr 9, 20252 min read


We're Made Out of Meat
This will be an unusual blog post. Most weeks, I post something about writing, editing, publishing, or marketing your book. Today, I want...
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Mar 27, 20252 min read


Top 5 Easy Ways to Market a Book Before You Have One
If an author publishes a book and nobody is there to read it, does it make an impact? Many authors complain about marketing. It feels so...
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Mar 12, 20253 min read


Writing a book when you're "not a writer yet"
If I had a nickel for every time someone said "I'd love to write a book, but I'm not a writer," I'd have enough money for a secret...
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Feb 17, 20253 min read


Why do people hire ghostwriters or co-writers?
Ghostwriting and cowriting programs can help you solve writing puzzles. Imagine this: you've decided to write that book you've been...
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Feb 8, 20254 min read


Should you write to market? A debut authors' guide
Writing to market can provide financial gain, but is it worth it? If you spend enough time on book publishing forums, you will encounter...
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Jan 31, 20254 min read


Humanity: The number one thing that actually sells books
In the indie publishing world, humanity means everything. Humanity is the number one thing that sells books. Numbers don't buy books.
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Jan 22, 20253 min read


How to build a body of work to support your book
Introduction When I talk to authors at conferences or on calls, many say they are working on long projects. They mention novels,...
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Jan 15, 20254 min read


What makes a book a bestseller?
What makes a book a bestseller? "Bestselling Author." Those words sound like a dream come true. They tell the world that your book is...
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Jan 8, 20254 min read


Plan your writing life in 2025 with 5 simple questions
The start of a new year is always an exciting time. At Siretona Creative, Colleen is preparing her team for a busy and fulfilling year....
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Jan 2, 20253 min read
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