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Publishing Primer

Introduction: In the first few sentences, briefly introduce yourself and your course. Use this opportunity to establish credibility and connect with your audience. Explain why you created the course and who it's for.

Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.

Reading Glasses on Book

Problem: Identify the problem that your course is designed to solve. This is where you should tap into the pain points of your target audience and demonstrate your understanding of their challenges.

Features and benefits: Outline the key features of your course and explain how they will benefit your students. Be specific and highlight any unique aspects of your course that set it apart from other courses in your niche.

Solution: Highlight your course as the solution to the problem you just outlined. Describe how your course will help your students achieve their goals and overcome their obstacles.

Social proof: Include testimonials from satisfied students, case studies, or any other forms of social proof that demonstrate the effectiveness of your course. This is a great way to build trust and credibility with potential customers.

Call to action: End your sales page with a clear call to action that encourages visitors to take the next step. This could be to enroll in the course, schedule a consultation, or sign up for a free trial. Be sure to make it easy for visitors to take action by including clear instructions and a prominent button or link.

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