Marketing your book can feel like walking onto a stage for the first time. The thrill of sharing your creation often mingles with...

For many modern indie authors, social media is a key part of their marketing strategy. Posting on websites like Instagram, Facebook,...

When you go into a bookstore, it can feel like going on an Easter Egg hunt. You're surrounded by small, colourful objects that surprise...

This will be an unusual blog post. Most weeks, I post something about writing, editing, publishing, or marketing your book. Today, I want...

If an author publishes a book and nobody is there to read it, does it make an impact? Many authors complain about marketing. It feels so...

Writing to market can provide financial gain, but is it worth it? If you spend enough time on book publishing forums, you will encounter...

In the indie publishing world, humanity means everything. Humanity is the number one thing that sells books. Numbers don't buy books.

What makes a book a bestseller? "Bestselling Author." Those words sound like a dream come true. They tell the world that your book is...

At the end of April 2024, we hosted four free marketing-focused events. We hosted three conversational workshops to help authors make...

Hospitality might bring to mind luxury experiences, but you don't need them to be hospitable to your readers. Marketing books can be...

"I don’t want to be annoying.”  Sometimes, authors tell me this. They worry that promoting their work will make them look self-centered,...